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“The valley of death,” the AI wave, and Future-proofing Dalarna
Before joining Dalarna Digital, I spent over a decade setting strategies for some of Sweden’s largest media buyers and advertisers. [...]
WEB MCP – Make sure you show up in AI search results
If you’ve been following us at Dalarna Digital for a while, you know we rarely jump on every bandwagon just [...]
A New Voice in the Room – For Dalarna’s Future
Things are happening in Dalarna right now. Daniel Åberg, Founder & Creative Director at Dalarna Digital, is joining the local [...]
Welcome, John – our new Business & Strategy Lead at DD!
A few quick facts about John Name: John Severin Age: 37 Lives: In Gamla Herrgården in Falun with partner and [...]
From AI responses to shopping in the same feed – how to appear in Google’s “new” AI search
Google is currently transforming the search experience at a rapid pace. Over the past year, we have seen AI Overviews [...]
From SEO to AI search – What does it take to be visible in Google’s new search results?
When the Internet Foundation published Swedes and the Internet 2025 in September, we got it in black and white that [...]
Winter Conference Dalarna Digital 2026
When direction is more important than speed Reflections after the Dalarna Digital conference in Fjätervålen It is easy to believe [...]
Internet Days 2025: The trends shaping the future – and who is really driving development
This week, Internet Days, organised by the Internet Foundation, took place and provided us communicators with insights and knowledge for [...]
Swedes and the internet in 2025 – when everything works, but something chafes
The internet works, of course. But do we? 97 percent of Swedes are connected, but far from everyone feels at [...]
How to crack the algorithms on social media
Succeeding on social media isn’t just about posting regularly. I often see companies that spend time on attractive posts but [...]